What is corporate background music and what should you think about music works in this genre? Here I try to answer some questions.
You hear Corporate background music every day but do not think about it. You hear the music in movies, TV shows, advertisements or corporate presentations. Think how sad it would have been if it had been completely silent behind the voice that speaks.
There are plenty of websites selling background music. AudioJungle & Pond5 are two major pages where you can find thousands of music pieces. I have put my melodies on Pond5, because I think they have a good site and you can easily find what you’re looking for. The prices of the tunes can vary from $ 1 up to $ 500.
There are also pages with completely free music. But check the deal an extra time so you will not get any problems later.
Are you thinking of creating corporate background music?
There is a lot to keep in mind when it comes to Corporate background music. The advantage (if you want to call it so) is that you are not completely bound to what works on the top lists today. There is ALWAYS someone who wants a song that breathes 80’s. Or a mighty ballad reminiscent of Celine Dion and Titanic.
But if you’re used to making a song at 3.30 to have an intro, verse, chorus and some cool stick, then it’s time to think about new ways. Here, instead, it is a completely different structure. And the time can range from 30 seconds to max 2 minutes. Most melodies I do are repeat melodies but I add and remove elements to get some variation in the song. I also build up all elements in 16 strokes so that the “customer” can easily cut and paste if they need it.
Because in the end, it’s not your melody that’s going to stand out. It should only be in the background and make the movie, the trailer or the presentation fair. And give the right sense to what the customer wants to convey.